South Korea was a breakout performer among U.S. travelers, with record-breaking growth in 2025. This boom is potentially fueled by:

• The global wave of K-culture, from K-pop concerts and K-dramas to Korean food trends, drawing fans to experience it all firsthand.

• World-class medical tourism, with South Korea’s reputation for advanced skincare, cosmetic procedures, and high-quality healthcare attracting visitors seeking both treatment and travel.

• Improved air connectivity and expanded flight routes from the U.S., making Seoul and other hubs more accessible.

A rising star among U.S. travelers, Vietnam drew both budget-conscious explorers and luxury vacationers. This growing popularity is potentially fueled by:

• Exceptional value for money, from affordable street food to high-end resorts.

• Expanding flight connectivity, including new and more frequent routes from the U.S. to Hanoi and Ho Chi Minh City.

• An emerging luxury tourism market and a thriving café culture, alongside Vietnam’s strong reputation for safety and hospitality.

A fast-rising favorite among U.S. travelers, the Philippines appealed to adventure seekers and beach lovers alike. This growing popularity is potentially fueled by:

• Strong value for money, with affordable accommodations, food, and transport making it attractive for both budget and extended stays.

• Increased visibility through social media and influencer content, which has put the country’s hidden gems firmly on the global radar.

• A welcoming, English-speaking population and growing digital nomad infrastructure, supported by eSIM coverage that makes staying connected across islands simple.

With more than twice the Canadian travel volume of 2024, South Korea was a standout destination this season. This surge was likely driven by:

• The global popularity of K-pop acts like BTS and Blackpink, combined with the growing influence of K-dramas and K-beauty trends on Canadian culture.

• Visa-free entry is available for up to six months, with new digital nomad visa options allowing Canadians to work remotely for up to two years.

• A great selection of nonstop flights to Seoul from Toronto, Vancouver, Calgary, and Montreal, significantly reducing total travel time for Canadians.

The Philippines saw strong momentum that mirrors U.S. traveler interest. But what’s driving the rising interest for Canadians? 

• The Philippines offers a mix of pristine beaches, world-class diving, and affordable island-hopping adventures, making it an attractive alternative to more crowded Southeast Asian destinations. 

• Growing remote work culture and digital nomad visas in the region may also be contributing to longer stays.

• For Canadians seeking warm-weather escapes outside peak Caribbean season, the Philippines offers a more exotic and culturally rich option, with eSIM coverage making it easy to stay connected across its many islands.

The United Arab Emirates was a destination on the rise for Canadian travelers. But what could be fueling this new momentum?

• The U.A.E. offers a mix of attractions for everyone, including futuristic skylines, desert adventures, unparalleled luxury shopping, vibrant nightlife, and historic mosques.

• Its appeal extends beyond leisure. Growing global events, from Formula 1 to world-class expos, are drawing international visitors in droves.

• For Canadians seeking a warm-weather escape that combines modern comfort with a taste of the Middle East, the U.A.E. delivers a one-of-a-kind experience, with strong connectivity options like eSIMs ensuring a seamless stay from skyscrapers to the sand dunes.